JWT Manila wins a Clio

"They sure made the trophies a lot smaller this year..."

We’re still on a high from bagging the only Clio for the country this year—a bronze metal for the Shell “Are We There Yet” radio commercial! It took more than a year of pushing this idea to client until it was finally approved. Since then, it's scored a 7 at the WWCC (The Global Creative Challenge) and it’s been adapted by the Global Shell office, blaring on local radio stations across London bloody London! JWT ECD Dave Ferrer calls it “our sweetest victory so far”.

(Click here to listen to the RC.)

Juice Water Tinapay corners Joe Dy, the writer and CD behind the award-winning radio spot, for a little chat.

What were the first words you uttered when you found out you won?
"Holy crap!" Seriously.

Who was the first person you called to share the news?
Angel Locsin. She has always been supportive of my work, displaying
unrelenting patience and understanding. Naturally, I wanted her to
share in this momentous occasion. She cried.

Where do you get your inspiration for great work?
Well, I was surfing in Siargao when I saw some logs... ay, teka.
Hindi pala ako `yun.

How much did you have to drink at your celebration party?
One Beer. (tm)

So, are we there yet?
Depends. Is this the last question?


Shell "Are We There Yet?" Radio
Agency credits:
Advertising Agency: JWT Manila
Creative Director: Dave Ferrer, Joe Dy
Copywriter: Joe Dy, Kara Bautista
Agency Producer: Maika Zialcita
Account Executive: Carmela Quirino
Production Company: Hit Productions
Sound Designer: Glenn Mariano
Audio Engineer: Glenn Mariano